Sales Playbook

Close Deals with the Tax Analyzer

Real case studies showing the complete sales workflow — from qualification call to signed engagement. See exactly how the Tax Analyzer's projected savings and the 10% pricing model close deals.

The 4-Step Sales Workflow

Every deal follows this proven process — powered by the Tax Analyzer and the MERNA™ Method.

Step 1

Qualification Call

15-35 minutes

Gather client information, identify pain points, and determine if there's an opportunity. Use the Tax Analyzer to run initial numbers.

  • Ask about income sources, entities, properties, and current tax situation
  • Identify what their current CPA is NOT doing
  • Build rapport by validating their frustration
  • Schedule the follow-up presentation call

Step 2

Tax Analysis

24-48 hours

Run the client's information through the KamCode™ Tax Analyzer. The system identifies all applicable strategies and calculates projected savings.

  • Input all client data into the Tax Analyzer
  • Review the strategy recommendations and savings projections
  • Prepare the presentation with strategy-by-strategy breakdown
  • Identify the 'wow moment' strategy to anchor the presentation

Step 3

Presentation Call

20-55 minutes

Walk the client through their personalized Tax Analysis. Show each strategy with exact dollar amounts. Demonstrate Strategy Stacking™ effect.

  • Share screen showing the Tax Analysis results
  • Walk through each strategy with plain-English explanations
  • Show the Strategy Stacking™ compounding effect
  • Let the numbers create the urgency — don't oversell

Step 4

The Close

5-15 minutes

Present the 10% pricing model. Handle objections with MERNA™ Method differentiators. Secure the engagement agreement and payment.

  • Present fee as '10% of projected savings' — frame as 10x ROI
  • Handle objections with specific examples and IRS code references
  • Create urgency with tax year deadlines
  • Process payment and send engagement agreement

The 10% Pricing Model

Simple, transparent, and tied directly to value delivered. Clients invest 10 cents to save a dollar.

Projected SavingsEngagement Fee (10%)Net First-Year Benefit3-Year BenefitROI
$50,000$5,000$45,000$150,00010x
$80,000$8,000$72,000$240,00010x
$120,000$12,000$108,000$360,00010x
$155,000$15,500$139,500$465,00010x

How to frame it: "You invest ${fee} today and get back ${savings} this year. That's a 10x return. And the savings compound — over three years, we're talking ${threeYear}. The plan pays for itself before we even finish implementing it."

Integrated Sales Case Studies

Each case study walks through the complete deal — qualification, analysis, presentation, close, and follow-up. Every script is copy-able so you can use them in your own calls.

S-Corp Business OwnerDeal Closed

The S-Corp Owner Who Said Yes in 12 Minutes

How a $80,000 projected savings turned into an $8,000 engagement — closed on the second call

Savings

$82,400

Fee (10%)

$8,240

Close Time

12 minutes after presenting the analysis

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Real Estate InvestorDeal Closed

The Real Estate Investor Who Almost Walked Away

How a $120,000 projected savings and the MERNA™ Method overcame deep skepticism — $12,000 engagement closed

Savings

$121,600

Fee (10%)

$12,160

Close Time

After a 15-minute deliberation

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High-Income W-2 ProfessionalDeal Closed

The W-2 Professional Who Didn't Think Tax Planning Was For Him

How a $65,000 projected savings convinced a high-earning surgeon that tax planning isn't just for business owners — $6,500 engagement

Savings

$64,800

Fee (10%)

$6,480

Close Time

8 minutes

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Multi-Entity Business OwnerDeal Closed

The Multi-Entity Owner Who Was Paying $200K in Taxes

How a $155,000 projected savings and entity restructuring turned a complex situation into a $15,500 engagement

Savings

$154,800

Fee (10%)

$15,480

Close Time

Same day

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Ready to Close Your Next Deal?

The Tax Analyzer does the heavy lifting — it identifies the savings, builds the case, and gives you the numbers that make the 10% pricing model irresistible.